Bringing Australia's No.1 kombucha to Indonesia

How Inventaris Prima became Remedy's exclusive Indonesian partner and built the country's first imported Australian kombucha into a recognised name.

The Brand

Remedy is Australia's No.1 fermented-drinks brand, founded by Sarah and Emmet Condon in 2012. Its sugar-free range, led by its flagship Kombucha and including Sodaly, KICK, and Remedy Shots, is made with natural ingredients and live cultures for gut and immune health.

The Challenge

Kombucha was still a small, unfamiliar category in Indonesia, and no imported Australian kombucha had ever launched here. Remedy needed regulatory clearance, the right retail placement, and consumer education to build trust and trial in a fast-growing but early market.

We imported

First to bring it in

In 2024, Inventaris Prima signed as Remedy's exclusive partner in Indonesia, the first time an imported Australian kombucha had entered the market. We managed the full import process, including BPOM registration and logistics, ensuring Remedy met every local standard and arrived market-ready.

1st

Australian kombucha imported into Indonesia

4

weeks to full BPOM certification

We distributed

On the right shelves

We placed Remedy across a network of premium retailers, building availability where health-conscious shoppers already are. Some retailers include:

Farmers Market

Ranch Market

Pepito

and many more offline and online retailers

We built their brand

Seen, sampled, remembered

Getting Remedy onto shelves was the start. To turn a new, unfamiliar category into consumer trust, we put the brand in front of the industry and shoppers.

In-store Media & Activation

Getting Remedy onto shelves was the start. Keeping it visible and front of mind required sustained in-store presence.

We ran in-store media for Remedy, covering shelf-level placements and brand activations that put the product in front of shoppers at the point of purchase. Trained brand ambassadors drove product demos and sampling in-store, building consumer education and trial in a category that was still new to Indonesian shoppers.

In-Store Shelf Ads

In-store Brand Experience

In-store Digital Ads

Online Sampling & Reviews

To build consumer trust for a brand that was completely new to Indonesia, we partnered with ORESA, Indonesia's leading online product sampling and review platform.ORESA recruits members to trial products, submit verified feedback through the app, and share their experience on their own social media channels. For Remedy, this put the product directly into the hands of real Indonesian consumers, generated authentic verified reviews, and created organic social content as each reviewer posted about Remedy to their own followers — extending the brand's reach beyond any paid campaign.

The results: 4.9 out of 5 from 103 verified reviews, 541 people marking it as a favourite, and 97 of those 103 reviews rated it five stars. Sub-scores of 4.7 across taste, health benefit, and packaging showed well-rounded consumer satisfaction for a product in a still-unfamiliar category.

Trade Show & Industry Events

We put Remedy in front of the industry's most important buyers and decision-makers through two key trade events.

At Food & Hospitality Indonesia (FHI) 2024 — the 18th edition of Indonesia's leading hospitality, food and beverage trade exhibition — we ran our own Inventaris Prima booth at JIEXPO Jakarta, showcasing Remedy alongside First Press Coffee. The event drew 36,000+ trade attendees from 56 countries.

At the Indonesia Retail Summit (IRS), we featured Remedy in the ShopComm booth in both 2024 and 2025. IRS 2024 brought together 4,000+ participants and 100+ speakers with senior retail executives, corporate management, e-commerce leaders, and government officials — exactly the decision-maker audience that matters for building a brand's retail footprint in Indonesia. We returned again at IRS 2025, alongside 65+ leading brands and retailers.

Food & Hospitality Indonesia (FHI) 2024

Indonesia Retail Summit (IRS) 2024

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With 10+ years of Indonesian retail experience and a network built across import, distribution, and brand building, we're ready to put that expertise to work for you.

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