Jakarta, August 27, 2024 – PT Inventaris Prima Indonesia (Inventaris Prima) is proud to announce a strategic partnership with PT Maxindo Karya Anugerah Tbk (MAXI). Under this partnership, Inventaris Prima has been appointed as the official distributor for MAXI Snacks products in Indonesia. MAXI, well known as a producer of snacks made from tropical tubers, has exported its products to more than 30 countries and is now ready to enter the Indonesian market.

To formalize this partnership, the two companies signed a memorandum of understanding on Wednesday, August 28, 2024, on the sidelines of the Indonesia Retail Summit 2024. Inventaris Prima was present at the event as a sister company supporting ShopComm (PT ShopComm Solusi Indonesia), one of the sponsors and exhibitors at the event.

Sarkoro Handajani, President Director of MAXI, stated, "We are very optimistic about this partnership. With more than 47 years of experience as a producer of tropical tuber snacks, we always prioritize sustainable ingredient management and healthy products. We believe Inventaris Prima is the right partner to bring our products to the Indonesian market."

Uci Susilowati, General Manager of Inventaris Prima, added, "Our collaboration with MAXI doesn't stop at distribution, but also extends to promotion. Inventaris Prima offers a one-stop solution with full support from our sister company, ShopComm, a comprehensive shopper marketing company with more than 30 years of experience in the Indonesian retail industry." Uci also revealed that in-store promotions can take various forms, ranging from shelf advertising at the product's location in supermarkets, to brand experience activities including sampling and online reviews.

MAXI's snack products include various types of snacks made from tropical tubers such as cassava, purple sweet potato, orange sweet potato, and taro. These products are known for their high quality, unique flavors, and sustainable ingredient management. MAXI also offers private label solutions for clients who want to customize their branding and product criteria.

About PT MAXINDO KARYA ANUGERAH Tbk (MAXI)
PT MAXINDO KARYA ANUGERAH Tbk (MAXI) is a producer of snacks made from tropical tubers, founded in 1977 in Bogor, West Java. MAXI's products have been exported to more than 30 countries and are known for their high quality and sustainable ingredient management. For more information, please visit https://maxisnacks.com.

About PT Inventaris Prima Indonesia
PT Inventaris Prima Indonesia is a company engaged in the import, distribution, and promotion of premium food and beverage products. As a sister company of ShopComm, Inventaris Prima has an extensive retail network and offers integrated marketing solutions to ensure that imported products are well received in the Indonesian market. Visit https://www.inventarisprima.com/ for complete information.