Jakarta, September 17, 2024 - Indonesia continues to show significant growth in coffee-drinking trends. Additionally, Indonesian coffee consumers are increasingly aware of the importance of health, with a growing tendency to choose coffee products that are not only delicious but also healthy. Plant-based coffee is now becoming an increasingly popular choice among people who care about health and the environment.

Responding to the needs of these health-conscious coffee lovers, PT. Inventaris Prima Indonesia (Inventaris Prima) is proud to announce its appointment as the exclusive importer and distributor for products from First Press Merchants Pty Ltd (First Press Coffee) in Indonesia. This partnership was marked by the signing of a Memorandum of Understanding (MOU) in early September by Jimmy Elias, Co-Founder of First Press Coffee, and Ricky Subrata, Chairman of Inventaris Prima.

First Press Coffee, a company based in Melbourne, Australia, is known for its commitment to healthy and sustainable plant-based coffee products. Their products, such as Iced Coffee Oat Milk, Iced Mocha Almond Milk, and Iced Coffee Almond Milk, have received a positive reception in their home country of Australia and are now ready to be enjoyed by Indonesian consumers.

Jimmy Elias, Co-Founder of First Press Coffee, stated, "We are very excited to partner with Inventaris Prima in bringing our products to the Indonesian market. We believe Inventaris Prima has a strong distribution network and deep understanding of the local market, as well as effective in-store promotional expertise. These strengths will certainly help us reach more consumers seeking healthy and sustainable coffee choices."

Uci Susilowati, General Manager of Inventaris Prima, added, "This partnership is a strategic step for us in expanding our premium product portfolio. We see a growing trend in Indonesia toward healthy lifestyles and consumption of plant-based products. First Press Coffee, with its commitment to sustainability and high product quality, is the right partner for us."

About First Press Coffee
First Press Coffee is a plant-based coffee company committed to providing healthy and sustainable coffee products. With a range of variants such as Iced Coffee Oat Milk, Iced Mocha Almond Milk, and Iced Coffee Almond Milk, First Press Coffee offers a coffee-drinking experience that is both delicious and healthy.
More about First Press Coffee can be found on the website www.firstpresscoffee.com

About Inventaris Prima
PT. Inventaris Prima Indonesia is a company engaged in the import, distribution, and promotion of premium food and beverage products in Indonesia. With an extensive distribution network and deep experience, Inventaris Prima is committed to bringing high-quality products from around the world to the Indonesian market. Inventaris Prima also partners with ShopComm, Indonesia's largest shopper marketing company, to conduct in-store promotions such as advertising, activation, sampling, and online reviews. For more information, visit www.inventarisprima.com.

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